Why you need a marketing system
Analyze
Our team will conduct a comprehensive audit of your current online marketing efforts.
Prioritize
We’ll help you prioritize and integrate the most effective marketing channels for your business today.
Grow
Once the foundation is built, we’ll help you ignite new growth channels and opportunities.
Let Us Develop a Comprehensive
Marketing Plan Just for You
Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense. Once you develop a marketing strategy that is perfect for your business you’ll suddenly discover that:
- You can attract clients that are ideal for you
- You can stand out in ways that make the competition irrelevant
- You can know confidently what to do and what not to do
- Clients will expect to pay a premium to work with you
- You can identify the most profitable ways for you to attract new business
What a Strategy Engagement Includes
- Initial getting started discovery meeting
- Core message and ideal client persona development
- Editorial plan
- Customer journey map
- Competitive landscape
- Priority growth recommendations
- Presentation of findings’
The entire process takes about 20-40 days and involves meetings with you and your team.
When you receive our strategy findings you’ll have a clear direction for standing out and attracting the ideal client and a roadmap of the most effective tactics to support your strategy. At that point, you can take the roadmap and implement the plan with your team or hire Duct Tape Marketing as your outsourced marketing department.Enter your text here…
We Partner With You
A lot of small business owners hear about the latest trends in online marketing—AI, paid search, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems like there are new ones each day.
Of course, in an ideal world, your business would be taking advantage of all the available channels. But there’s no point in trying to jump ahead to the latest and greatest technology if you don’t have the basics under control.
That’s why we propose a specific model for marketing maturity. Made up of three stages—build, grow, and ignite—it encourages businesses to start with a solid foundation and work their way up to the final stage where all channels are being used, and you’re optimizing and maximizing your existing marketing assets.
Done for you packages with a set price
We start by creating your perfect marketing strategy
Phase 1
Phase 1
- Total Online Presence
- Client Interviews
- Competitive Research
- Core Message Development
- Persona Development
- Customer Journey Map
- Execution Calendar
- Growth Recommendations
Strategy Build
- Report
- Email survey
- High level summary + Reports
- Included
- High level
- Included
- Next 3 months
- Included
Strategy Grow
- Audit findings
- 5 client interviews
- 3 comparisons
- Included
- Summary
- Included
- Next 6 months
- Included
Strategy Ignite
- TOPA + reports
- 10 client interviews
- 6 comparisons
- Included
- Deep segments
- Included
- Next 12 months
- Included
Phase 1
Strategy Build
- Total Online Presence: Report
- Client Interviews: Email survey
- Competitive Research: High level summary + Reports
- Core Message Development: Included
- Persona Development: High level
- Customer Journey Map: Included
- Execution Calendar: Next 3 months
- Growth Recommendations: Included
Phase 1
Strategy Grow
- Total Online Presence:Audit findings
- Client Interviews: 5 client interviews
- Competitive Research: 3 comparisons
- Core Message Development: Included
- Persona Development: Summary
- Customer Journey Map: Included
- Execution Calendar: Next 6 months
- Growth Recommendations: Included
Phase 1
Strategy Ignite
- Total Online Presence: TOPA + reports
- Client Interviews: 10 client interviews
- Competitive Research: 6 comparisons
- Core Message Development: Included
- Persona Development: Deep segments
- Customer Journey Map: Included
- Execution Calendar: Next 12 months
- Growth Recommendations: Included
Then we build the right ongoing implementation
package for your business
Phase 2
Phase 2
- Analytics
- Analytics goals
- Advertising tracking
- Call tracking
Strategy Build
Strategy Grow
Strategy Ignite
Phase 2
Build Jumpstart
- Marketing Website
- Refresh WordPress site
- Mobile friendly
- HTTPS secure
- Local pages
- CRO Landing pages
Content Program
- Content Program
- Core page content
- Home page video
- Review funnel
- Ongoing blog content
- Hub page upgrade for leads
- Podcast or webinar
- Sales materials
- Press releases
- Update old content
Search Engine Optimization
- Search Engine Optimization
- Google My Business Optimization
- Onsite SEO management
- Local citation management link building
- Google Search Console set-up
- Podcast guesting
- Organic CTR optimized
- Featured snippet program
Social media
- Social media
- Social profile refresh
- Social posting plan
- Social promotion plan
- Social engagement plan
- Media and influencer outreach
- Video channel
- Live video program
Email Marketing
- Email Marketing
- List clean-up
- Re-engagement campaign
- Monthly newsletter
- Lead capture calls to action
- Email confirmation and follow-up
- Email lead nurture program
- Email lead campaigns
Phase 2
Grow Catalyst
- Marketing Website
- Refresh WordPress site
- Mobile friendly
- HTTPS secure
- Local pages
- CRO Landing pages
Content Program
- Content Program
- Core page content
- Home page video
- Review funnel
- Ongoing blog content
- Hub page upgrade for leads
- Podcast or webinar
- Sales materials
- Press releases
- Update old content
Search Engine Optimization
- Search Engine Optimization
- Google My Business Optimization
- Onsite SEO management
- Local citation management link building
- Google Search Console set-up
- Podcast guesting
- Organic CTR optimized
- Featured snippet program
Social media
- Social media
- Social profile refresh
- Social posting plan
- Social promotion plan
- Social engagement plan
- Media and influencer outreach
- Video channel
- Live video program
Email Marketing
- Email Marketing
- List clean-up
- Re-engagement campaign
- Monthly newsletter
- Lead capture calls to action
- Email confirmation and follow-up
- Email lead nurture program
- Email lead campaigns
Paid Lead Generation
- Paid Lead Generation
- Boost FB posts
- Social media ad campaign
- Google AdWords
- Remarketing campaigns
Sales Enablement
- Sales Enablement
- co-marketing partner planlead discovery/orientation process
- Speaking for leads
- Repeat customer campaigns
Customer Experience
- Customer Experience
- Review response plan
- New customer onboarding process
- Customer delight process
- Referral program
- Events program
- Customer feedback program
- Sales Enablement
- co-marketing partner planlead discovery/orientation process
- Speaking for leads
- Repeat customer campaigns
Phase 2
Ignite Marketing Department
- Marketing Website
- Refresh WordPress site
- Mobile friendly
- HTTPS secure
- Local pages
- CRO Landing pages
Content Program
- Content Program
- Core page content
- Home page video
- Review funnel
- Ongoing blog content
- Hub page upgrade for leads
- Podcast or webinar
- Sales materials
- Press releases
- Update old content
Search Engine Optimization
- Search Engine Optimization
- Google My Business Optimization
- Onsite SEO management
- Local citation management link building
- Google Search Console set-up
- Podcast guesting
- Organic CTR optimized
- Featured snippet program
Social media
- Social media
- Social profile refresh
- Social posting plan
- Social promotion plan
- Social engagement plan
- Media and influencer outreach
- Video channel
- Live video program
Email Marketing
- Email Marketing
- List clean-up
- Re-engagement campaign
- Monthly newsletter
- Lead capture calls to action
- Email confirmation and follow-up
- Email lead nurture program
- Email lead campaigns
Paid Lead Generation
- Paid Lead Generation
- Boost FB posts
- Social media ad campaign
- Google AdWords
- Remarketing campaigns
Sales Enablement
- Sales Enablement
- co-marketing partner planlead discovery/orientation process
- Speaking for leads
- Repeat customer campaigns
Customer Experience
- Customer Experience
- Review response plan
- New customer onboarding process
- Customer delight process
- Referral program
- Events program
- Customer feedback program
- Sales Enablement
- co-marketing partner planlead discovery/orientation process
- Speaking for leads
- Repeat customer campaigns
CRM Tool
- CRM Tool
- Data capture and clean up
- Sales pipeline process
Marketing Automation
- Marketing automation
- Lead scoring process
- Lead follow-up sequences
Analytics
- Analytics
- Analytics goals
- Advertising tracking
- Call tracking
Need to build a local foundation first?
Ask about our Local Foundation Package
Google My Business Optimization
2 Pages Onsite SEO Mangement
Review Management
Local Citation Management
- Link Building – 1 per month
- 1 x 500-word article
- dashboard + reporting